Nieuw in Marketing

In an era where everybody is fighting against time, most consumers are guilty of swiping (product) images. That resulted in visual commerce to be among the most important trends for 2017.

In the past years, the Internet’s most feared retailer – Amazon – has been introducing its own private brands at an extremely high pace, restructuring its portfolio and starting to advertise it. While private brands are not new to retail, Amazon’s range must be feared by producers all over the world. The Giant’s brands are… Read more: Why some brands will survive Amazon – and you might not