• Social commerce

    In an era where everybody is fighting against time, most consumers are guilty of swiping (product) images. That resulted in visual commerce to be among the most important trends for 2017.

  • Why some brands will survive Amazon – and you might not

    In the past years, the Internet’s most feared retailer – Amazon – has been introducing its own private brands at an extremely high pace, restructuring its portfolio and starting to advertise it. While private brands are not new to retail,…

  • Hello world!

    Let’s recap for a sec. Digital Native Brands, or Digitally Native Vertical Brands (DNVBs), are brands born on and primarily experienced via the internet. They pursue a vertically-oriented business model and position themselves as experts compared to traditional players. The…